Exetail Capital Partners | Lazy Susan Furniture
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Lazy Susan Furniture

About This Project

Lazy Susan Furniture

Lazy Susan is a family business that specialises in quality metal garden furniture, Parasols and sun loungers. They are based in Chichester but sell their products in six countries including UK , France, Germany and Spain.

Brief

Lazy Susan wanted to refresh and update the look and feel of their current commerce site, to gain full control over promotions and wanted the ability to sell their furniture and accessories in bundled packs to customers. Furthermore, Lazy Susan wanted their new website to be mobile responsive so customers could easily view the site across devices and required integration with a third party email system to provide targeted marketing to customers. The key Lazy Susan requirements were:

  • Site re-design in line with brand requirements and commerce best practice
  • Mobile responsive site implementation
  • Control over bundle items
  • Integration with third party email solution
  • Inventory feed for Google Merchant Centre
  • Full control of promotional activity on site

Solution

The site was built on Magento Community Edition, we built all elements of Lazy Susan retail infrastructure including:

  • Mobile responsive design
  • Multi-select Ajax driven guided navigation
  • Swatches functionality
  • Customisation of Magento bundle products with additional gift options, discount pricing and thumbnail images.
  • Widget to display previous customer sales information
  • Instruction to courier shipping detail implementation
  • Integration with third party email provider (Constant Contact) and third party review service (eKomi)
  • Featured products homepage slider functionality
  • RRP discount pricing functionality with pound and percentage discounts displayed
  • Functionality that produces a product data feed file in a Google Merchant Centre applicable format

 

Results

Lazy Susan have really seen the difference in site performance since launching their new commerce website, they noticed fantastic increase in SEO visibility since day one and the Lazy Susan staff now have far greater control and flexibility over how they market and merchandise their products. They are now looking to improve their ERP and marketplace listing facilities.

Date
Category
Commercial Strategy, eCommere