Customer Behaviour is Changing!

Great article from BigCommerce about changing customer behaviour and includes some useful actions to address this They might be the rival cart platform (to Magento), but they certainly put out plenty of interesting and useful content!
It starts with the basics – AIDA – and moves on to outline a framework to help understand and segment customers – and then work out how to address them efficiently and seamlessly across different channels.

Some great templates to help build a detailed information architecture.

Read the whole article here

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