Author name: J Biddle

Customer loyalty is in a delicate state in the whole context of establishing brand loyalty as a principle. Research from nShift reveals that two in five consumers have changed the brands or retailers they shop with since the onset of the pandemic. This is backed up by separate data from Fresh Relevance, which says that 35% of consumers

Popular with Gen Z, Shein has received recognition for being a leader of social media advertising, but has also been criticised for its aggressive marketing tactics, which some have argued verge on manipulative. Shein has clearly chosen a ‘Close to the Wind’ path for its social media strategy, but whilst these kinds of tactics can

D2C success is getting increasingly complex as consumer demand changes, with brands under growing pressure to serve the consumer in ever more intricate ways. This has the upside of offering brands a variety of ways to grow sales, conversion rates and increase customer loyalty, but on the flip side, the technical challenges make it harder