Author name: J Biddle

Introducing the ‘Jar of Destiny’

Welcome, fellow entrepreneurs and curious minds, to an exhilarating new addition in the world of ecommerce discussions! Today, we bring you an electrifying new concept – the “Jar of Destiny.” What could capture the zeitgeist more than seasoned ecommerce professionals diving headlong into a jar filled with business questions, and answering them on camera for …

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A Four-Pronged Approach to Driving Brand Loyalty Post Pandemic

Customer loyalty is in a delicate state in the whole context of establishing brand loyalty as a principle. Research from nShift reveals that two in five consumers have changed the brands or retailers they shop with since the onset of the pandemic. This is backed up by separate data from Fresh Relevance, which says that 35% of consumers …

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Are Shein’s cutting edge marketing techniques enough?

Popular with Gen Z, Shein has received recognition for being a leader of social media advertising, but has also been criticised for its aggressive marketing tactics, which some have argued verge on manipulative. Shein has clearly chosen a ‘Close to the Wind’ path for its social media strategy, but whilst these kinds of tactics can …

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In praise of Shopify

Shopify is a company that continues to inspire  – they are doing so much right in the eCommerce world – and showing such good management focus. Like what, one might ask…

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