Author name: J Biddle

A Four-Pronged Approach to Driving Brand Loyalty Post Pandemic

Customer loyalty is in a delicate state in the whole context of establishing brand loyalty as a principle. Research from nShift reveals that two in five consumers have changed the brands or retailers they shop with since the onset of the pandemic. This is backed up by separate data from Fresh Relevance, which says that 35% of consumers …

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In praise of Shopify

Shopify is a company that continues to inspire  – they are doing so much right in the eCommerce world – and showing such good management focus. Like what, one might ask…

Instagram Shopping – Has Instagram has made itself indispensable to Retailers ?

So what is all this Instagram Shopping all about? One of the most exciting bits of news over the last few weeks has been the launch of shopping facilities on Instagram. Finally, the platform that brands have come to love the most over the last few years starts to give us the facilities retailers need …

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