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A Four-Pronged Approach to Driving Brand Loyalty Post Pandemic

Customer loyalty is in a delicate state in the whole context of establishing brand loyalty as a principle. Research from nShift reveals that two in five consumers have changed the brands or retailers they shop with since the onset of the pandemic. This is backed up by separate data from Fresh Relevance, which says that 35% of consumers …

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Are Shein’s cutting edge marketing techniques enough?

Popular with Gen Z, Shein has received recognition for being a leader of social media advertising, but has also been criticised for its aggressive marketing tactics, which some have argued verge on manipulative. Shein has clearly chosen a ‘Close to the Wind’ path for its social media strategy, but whilst these kinds of tactics can …

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Instagram Shopping – Has Instagram has made itself indispensable to Retailers ?

So what is all this Instagram Shopping all about? One of the most exciting bits of news over the last few weeks has been the launch of shopping facilities on Instagram. Finally, the platform that brands have come to love the most over the last few years starts to give us the facilities retailers need …

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