Are you an SMB retailer trying to navigate the world of e-commerce shopping cart technology? You need a proper vendor selection tool that helps you separate the Wheat from the Chaff (in the context of your business of course) – Right? Choosing the right e-commerce platform vendor is crucial for success in the digital rat …
Customer loyalty is in a delicate state in the whole context of establishing brand loyalty as a principle. Research from nShift reveals that two in five consumers have changed the brands or retailers they shop with since the onset of the pandemic. This is backed up by separate data from Fresh Relevance, which says that 35% of consumers …
A Four-Pronged Approach to Driving Brand Loyalty Post Pandemic Read More »
Fast fashion retailer Boohoo recently announced that it is entering the Metaverse, through a new collaboration with Paris Hilton. The move has allowed Boohoo to buy up promotional space, creating a platform that provides publicity and is a test of efficacy and ownership of “Real Estate” in this new realm. As more brands like Boohoo …
How can brands go from e-commerce to v-commerce? Read More »
Popular with Gen Z, Shein has received recognition for being a leader of social media advertising, but has also been criticised for its aggressive marketing tactics, which some have argued verge on manipulative. Shein has clearly chosen a ‘Close to the Wind’ path for its social media strategy, but whilst these kinds of tactics can …
Are Shein’s cutting edge marketing techniques enough? Read More »
D2C success is getting increasingly complex as consumer demand changes, with brands under growing pressure to serve the consumer in ever more intricate ways. This has the upside of offering brands a variety of ways to grow sales, conversion rates and increase customer loyalty, but on the flip side, the technical challenges make it harder …
So what is all this Instagram Shopping all about? One of the most exciting bits of news over the last few weeks has been the launch of shopping facilities on Instagram. Finally, the platform that brands have come to love the most over the last few years starts to give us the facilities retailers need …
Instagram Shopping – Has Instagram has made itself indispensable to Retailers ? Read More »
2015 was, without doubt, a great year for ecommerce with sales expected to top £60 billion, and with the UK expected to lead the way to 19.3% of sales by 2019. Retailers such as John Lewis reported a fantastic 40% of sales coming from online over the 6 weeks to Christmas. DELIVERY Having a great delivery proposition …
5 Ecommerce Trends that are Critical for Success in 2016 Read More »
Introduction A/B testing is an essential method in eCommerce for increasing conversion rates. Follow our easy guide to setup an A/B test on your Magento product page. You can also easily apply the principles to the category pages, home page and landing pages.
As human beings we are social and we like to share to express ourselves – and we all love to get a bit of the limelight (Shameless?? – Moi??).. There has been no shortage of this in the Digital area. Newsjacking, as it became known last year, is becoming well accepted and getting bigger all the time.
