As some of you will know, I have just finished a course at Saïd Business School, Oxford on AI. It was a fascinating few months of study, where I ruminated not only on the nature of intelligence but also on the specifics of AI and how it should be deployed (both physically and ethically). I …
Are you an SMB retailer trying to navigate the world of e-commerce shopping cart technology? You need a proper vendor selection tool that helps you separate the Wheat from the Chaff (in the context of your business of course) – Right? Choosing the right e-commerce platform vendor is crucial for success in the digital rat …
Welcome, fellow entrepreneurs and curious minds, to an exhilarating new addition in the world of ecommerce discussions! Today, we bring you an electrifying new concept – the “Jar of Destiny.” What could capture the zeitgeist more than seasoned ecommerce professionals diving headlong into a jar filled with business questions, and answering them on camera for …
Winter may be here – but New Year brings New Opportunities! As a slightly late Christmas present, my latest TCO model for mid market ecommerce platforms is complete! Happy to share – click here to access The model has been radically overhauled, and has had a load of new (and I think sensible) assumptions added. With …
Total Cost of Ownership Model for Mid Market eCommerce Read More »
Customer loyalty is in a delicate state in the whole context of establishing brand loyalty as a principle. Research from nShift reveals that two in five consumers have changed the brands or retailers they shop with since the onset of the pandemic. This is backed up by separate data from Fresh Relevance, which says that 35% of consumers …
A Four-Pronged Approach to Driving Brand Loyalty Post Pandemic Read More »
Fast fashion retailer Boohoo recently announced that it is entering the Metaverse, through a new collaboration with Paris Hilton. The move has allowed Boohoo to buy up promotional space, creating a platform that provides publicity and is a test of efficacy and ownership of “Real Estate” in this new realm. As more brands like Boohoo …
How can brands go from e-commerce to v-commerce? Read More »
Popular with Gen Z, Shein has received recognition for being a leader of social media advertising, but has also been criticised for its aggressive marketing tactics, which some have argued verge on manipulative. Shein has clearly chosen a ‘Close to the Wind’ path for its social media strategy, but whilst these kinds of tactics can …
Are Shein’s cutting edge marketing techniques enough? Read More »
D2C success is getting increasingly complex as consumer demand changes, with brands under growing pressure to serve the consumer in ever more intricate ways. This has the upside of offering brands a variety of ways to grow sales, conversion rates and increase customer loyalty, but on the flip side, the technical challenges make it harder …
In this article I will look at ways we can engage partners and customers better in an age where physical events are no longer possible. We will look at where the problems lie and propose a few solutions that can help re-establish a pulse to technology Sales and Marketing. What are Webinars for? Ask …
Creating Customer and Partner Engagement in the New Age of Webinars Read More »
Shopify is a company that continues to inspire – they are doing so much right in the eCommerce world – and showing such good management focus. Like what, one might ask…
