Customer loyalty is in a delicate state in the whole context of establishing brand loyalty as a principle. Research from nShift reveals that two in five consumers have changed the brands or retailers they shop with since the onset of the pandemic. This is backed up by separate data from Fresh Relevance, which says that 35% of consumers …
A Four-Pronged Approach to Driving Brand Loyalty Post Pandemic Read More »
In this article I will look at ways we can engage partners and customers better in an age where physical events are no longer possible. We will look at where the problems lie and propose a few solutions that can help re-establish a pulse to technology Sales and Marketing. What are Webinars for? Ask …
Creating Customer and Partner Engagement in the New Age of Webinars Read More »
Shopify is a company that continues to inspire – they are doing so much right in the eCommerce world – and showing such good management focus. Like what, one might ask…
So what is all this Instagram Shopping all about? One of the most exciting bits of news over the last few weeks has been the launch of shopping facilities on Instagram. Finally, the platform that brands have come to love the most over the last few years starts to give us the facilities retailers need …
Instagram Shopping – Has Instagram has made itself indispensable to Retailers ? Read More »
If you have been using Magento for a while and you have a large number of orders coming in you will be well aware of the limitations that the platform has as regards order and inventory management. You have probably asked some or all of the following questions: How can I accurately account for stock …
5 Order Management platforms that integrate well with Magento® Read More »
Great article from BigCommerce about changing customer behaviour and includes some useful actions to address this They might be the rival cart platform (to Magento), but they certainly put out plenty of interesting and useful content! It starts with the basics – AIDA – and moves on to outline a framework to help understand and segment …
Gamification is a hot topic right now (and has been for a few years), especially as retailers look at ways to increase engagement with their customers and chase ever increasing sales targets. In this article we look at what gamification can do for ecommerce, and some simple steps to start implementing gamification principles. What is …
Today we are looking at content – and specifically two aspects of it: How to use it to increase your email marketing list How to use it to increase your site visibility This post has been inspired by those smart guys at Add this who have published a couple of great articles this week. INCREASING EMAIL …
Increase visibility and newsletter subscribe rates by using content well Read More »
What are the problems With Magento Search? As you will know if you have used Magento for more than a couple of weeks, Magento search is not great! It always seems to either return thousands of results (of mostly limited relevance) or none at all. It does not do many of the things that customers regards as …
Hints and Tips on Magento® Search – Make it work for you Read More »
Magento 2 is here, and already we are getting inundated with calls from retailers who are thinking about migrating on to it, and want information. So what is our advice? Well, as always, the devil is in the detail and it depends on the size and complexity of your eCommerce infrastructure. In the main our advice …
