Winter may be here – but New Year brings New Opportunities! As a slightly late Christmas present, my latest TCO model for mid market ecommerce platforms is complete! Happy to share – click here to access The model has been radically overhauled, and has had a load of new (and I think sensible) assumptions added. With …
Total Cost of Ownership Model for Mid Market eCommerce Read More »
Fast fashion retailer Boohoo recently announced that it is entering the Metaverse, through a new collaboration with Paris Hilton. The move has allowed Boohoo to buy up promotional space, creating a platform that provides publicity and is a test of efficacy and ownership of “Real Estate” in this new realm. As more brands like Boohoo …
How can brands go from e-commerce to v-commerce? Read More »
In this article I will look at ways we can engage partners and customers better in an age where physical events are no longer possible. We will look at where the problems lie and propose a few solutions that can help re-establish a pulse to technology Sales and Marketing. What are Webinars for? Ask …
Creating Customer and Partner Engagement in the New Age of Webinars Read More »
Shopify is a company that continues to inspire – they are doing so much right in the eCommerce world – and showing such good management focus. Like what, one might ask…
So what is all this Instagram Shopping all about? One of the most exciting bits of news over the last few weeks has been the launch of shopping facilities on Instagram. Finally, the platform that brands have come to love the most over the last few years starts to give us the facilities retailers need …
Instagram Shopping – Has Instagram has made itself indispensable to Retailers ? Read More »
If you have been using Magento for a while and you have a large number of orders coming in you will be well aware of the limitations that the platform has as regards order and inventory management. You have probably asked some or all of the following questions: How can I accurately account for stock …
5 Order Management platforms that integrate well with Magento® Read More »
Great article from BigCommerce about changing customer behaviour and includes some useful actions to address this They might be the rival cart platform (to Magento), but they certainly put out plenty of interesting and useful content! It starts with the basics – AIDA – and moves on to outline a framework to help understand and segment …
Gamification is a hot topic right now (and has been for a few years), especially as retailers look at ways to increase engagement with their customers and chase ever increasing sales targets. In this article we look at what gamification can do for ecommerce, and some simple steps to start implementing gamification principles. What is …
Today we are looking at content – and specifically two aspects of it: How to use it to increase your email marketing list How to use it to increase your site visibility This post has been inspired by those smart guys at Add this who have published a couple of great articles this week. INCREASING EMAIL …
Increase visibility and newsletter subscribe rates by using content well Read More »
What are the problems With Magento Search? As you will know if you have used Magento for more than a couple of weeks, Magento search is not great! It always seems to either return thousands of results (of mostly limited relevance) or none at all. It does not do many of the things that customers regards as …
Hints and Tips on Magento® Search – Make it work for you Read More »
