Great article from BigCommerce about changing customer behaviour and includes some useful actions to address this They might be the rival cart platform (to Magento), but they certainly put out plenty of interesting and useful content! It starts with the basics – AIDA – and moves on to outline a framework to help understand and segment …
Previously we looked at factors that affect the visitor numbers to your site), but if these have held up then your problem is one of conversion – and you need to start looking at the performance of your site.
If your sales revenue has just dropped off a cliff it can be pretty scary. This post looks at some of the factors that can affect traffic levels coming into your site.
Introduction A/B testing is an essential method in eCommerce for increasing conversion rates. Follow our easy guide to setup an A/B test on your Magento product page. You can also easily apply the principles to the category pages, home page and landing pages.
The new Magento Community Edition 1.9 and the Enterprise Edition 1.14 have been released with a new theme called RWD (Responsive Web Design). The great point of this is that we won’t need to have a different theme for mobile and tablet devices, because the responsive theme adapts the layout to the viewing environment.